Since its creation, social media has taken the world by storm. Leverage New Age Media states that Facebook has 1 billion active users (1). These active users share approximately 2.5 billion pieces of content each day. Twitter users “tweet” 5, 700 times a second. Google Plus, one of the newest social networks, is growing by 925,000 users each day.
Now these facts seem significant and they are. These facts are significant due to the fact that it shows a market that lots of public relations professionals can’t reach due to the growth that social media is experiencing.
PR Week states that it is our job, as PR Professionals, to use social media in a promotional manner (2). Due to the large growth in social media over the last few years, our obligation and opportunity to reach our target markets are increasing.
The best way of reaching our target market is by interacting with them. Martin Jones, writer for PR Week, states that engaging the audience is more important than the content that we post online.
Jones talks in his article about three things that PR Professionals can do to be more effective with social media. These topics include: “hashtaging” to create something to talk about, integration of social media and the larger campaigns, and building a strategy to follow up with the interaction (2).
These three strategies are powerful, but the best out of all of them is the creation of conversation. If we give something that people can talk about, it boosts the client’s popularity. We just have to watch what we post to not create a negative situation.
The power and opportunity has been shown to us. All we have to do now is take the opportunity to reach out to the ever growing market and give them something they want, something to talk about.